Smells like school spirit.

Nike and the University of Arizona asked us to produce a photoshoot featuring licensed apparel with the University’s logos as well as some additional athletic wear. By the time we received the clothes, I had just a few days to produce the shoot. Desperate to find models, I used an unconventional strategy: Tinder. I put the model call in my bio and swiped like my deadline depended on it, which is how several University of Arizona students looking for romance became models featured on the Nike homepage in March of 2022. 

Photographer: Molly Condit