Always a good sport.

For the University of Arizona Trademarks and Licensing, our team was in charge of creating the digital assets that advertised licensed retailers’ products to a dedicated fanbase. As someone who didn’t known the first thing about basketball, a lot of time was spent conducting research via Wikipedia, sports documentaries, and texting an ex boyfriend who was a big Ducks fan (unfortunately not the same thing as being a fan of big ducks). After immersing myself in everything from fan psychology to the world of trading cards, I found myself actually getting invested in the game and cheering whenever Arizona scored while out for drinks with friends. Bear Down! (Also, ‘Sco Ducks.)